Is Your Own Personal “Comfort Zone” Holding You Back?
Monday, April 21st, 2008
Recently a start-up social marketing Silicon Valley executive was quoted as saying "If you are comfortable when you launch your site you waited too late." In other words, if one felt comfortable then this secure, comfortable feeling was an indication that one had fallen behind the innovation curve, a detriment to success. The implication was that innovation is inherently a tenuous and uncertain thing and that making it into a 'comfort' thing is very bad strategy.
