Values - What Are They Really?

There is much use of the word 'values' in the personal development industry. It flies around as often as the word 'coffee'. But on speaking to people who are just beginning their journey into self development, or others who are not qualified as coaches or NLP Practitioners, the word seems to be somewhat hollow. They nod and give a faint "mmm" at the mention of values, and then in secret they say to me, 'Exactly what do you mean when you ask me about my values?'

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